Amaranth oil market seen reaching $200 million by 2035

The global amaranth oil market is projected to rise from $51.6 million in 2025 to $200 million by 2035, driven by demand for plant-based wellness, clean-label ingredients and natural personal care products. Growth is being supported by wider use across food, nutraceutical and cosmetics categories, even as limited consumer awareness and premium pricing remain hurdles.

Why it matters: - Amaranth oil is moving from a niche ingredient to a broader wellness product as consumers look for natural oils with perceived health benefits. - The market’s projected climb to $200 million by 2035 points to rising demand for plant-based, functional ingredients across multiple consumer categories. - Brands that can prove quality, source transparency and product benefits may gain an edge in a crowded natural products market.

What happened: - Global amaranth oil market size was valued at $45 million in 2024. - The market is projected to grow to $51.6 million in 2025 and reach $200 million by 2035. - The forecast implies a 14.51% compound annual growth rate from 2025 to 2035. - Market Research Future released the outlook July 17, 2026. - A report sample is available via the full sample request.

The details: - Amaranth oil is extracted from amaranth seeds and contains squalene, essential fatty acids, antioxidants and other nutrients. - The oil is used in food, nutraceutical, personal care and pharmaceutical applications. - Consumer demand for natural health products is pushing manufacturers toward plant-derived oils with functional benefits. - Amaranth oil is being used in dietary supplements, functional foods, skincare formulations and beauty products. - The clean-label trend is increasing demand for minimally processed ingredients with recognizable sources. - Cold-pressed and naturally extracted amaranth oils are gaining traction because consumers prefer less processed products. - Food companies are exploring amaranth oil in premium cooking and specialty food products. - Nutraceutical makers are using the oil in capsules, supplements and wellness formulations. - Personal care brands are adding amaranth oil to moisturizers, anti-aging products, hair care items and skin-nourishing formulas. - Pharmaceutical and wellness research also supports demand because of the oil’s bioactive components.

Between the lines: - The market’s growth is tied less to mass-market cooking use and more to premium positioning in health, beauty and supplement categories. - E-commerce is helping smaller brands and specialty sellers reach customers beyond traditional retail channels. - Premium pricing, production complexity and limited consumer awareness could slow adoption outside early wellness-focused buyers. - Regional demand is expected to be strongest in North America, Europe and Asia-Pacific, with emerging opportunities in Latin America and the Middle East & Africa.

What's next: - Manufacturers are likely to expand product lines with targeted supplements, combination botanical formulas and specialized cosmetic applications. - Companies may invest more in education, marketing and quality certification to build consumer trust. - Advances in extraction and processing are expected to improve shelf life, quality and cost efficiency. - Strategic partnerships between suppliers, manufacturers and distributors will likely shape broader market reach. - Key companies profiled include Amaranth Bio, Amaranth Oil Co, Siberian Health, Aromex Industry, Kraft Foods, Nature's Way, NutraBlast and Sundown Naturals.

The bottom line: - Amaranth oil is benefiting from the broader shift toward natural, functional and clean-label products, but its long-term success will depend on consumer education, efficient sourcing and premium-category execution.